Victoria: 26 years   

Why:

-         Design

-         Price

-         Quality

-         Collectable

-         The relationship between price and quality is perfect.

-         Good exhibition at the Point of Sale and powerful advertisement.
Other Brands: Kippling

http://www.youtube.com/watch?v=GjIgTbZnJHM

Gerardo: 39 years.

Why:

-         Apple surprise always with very new product.

-         He was an ex Sony user but change to Apple few years ago.

-         Apple led expectations for consumers and predicts what you need.

-         He follows every launch and keep himself inform about what the brand is doing.

Other Brands: No

http://www.youtube.com/watch?v=R1WE0ckFRtI

Nicolas: 27 years

Why:

-         Perfect mix between prestige and performance

-         Good mix between Sports and Glamour

-         Innovation

-         Status (Premium – luxury)

-         Long lasting watches

-         Watches for “young successful people” (sports, business, movies, etc)

Other Brands: Audi (A5) 

http://www.youtube.com/watch?v=UuimfLYnt2k

Daniela: 29 years

Why:

     -         It is with her all and every day.

     -         It is a companion when she is sad, happy, partying, any time.

     -         The first and last thing she does every day is drink a glass of Coca Cola Light

     -         Well known brand, good campaigns, variety in formats and excellent availability.

Other Brands: Apple

http://www.youtube.com/watch?v=kM3jL6d9U5E

Francisco: 29 years

Why:

-         Updated in terms of technology and design.

-         Excellent engine and materials.

-         Innovation beyond other brands

-         Excellent mechanic service.

-         Performance over the expected.

Other Brands: Quicksilver

http://www.youtube.com/watch?v=DEPC7ymur8s